A new era for clubs and fans

Club-Owned Video Platform!

Moments, that change

everything

Moments of pure emotion that connect us.

But how do clubs use these valuable moments digitally?

A single goal can make history. A moment that triggers...

Critical Issues

The digital challenge

Losing the Digital Game
When reach grows but revenue doesn’t
Lack of income
Clubs below the top leagues generate hardly any digital revenue
Wasted opportunities
Brands book directly with platforms instead of clubs
The Challange

Missing sponsors
visibility

Reduced Fan Engagement
Unmeasurable ROI
Introducing

LEAGUES
The first club-owned video platform

Live-experiences
High-quality streams and data directly from the club
High-quality streams
Streams and data directly from the club to fans
Up close videos
Engaging Up close and personal content that keeps fans connected
Perfectly prepared highlights
Ready for social media use and maximum engagement

THE EXPERIENCE STARTS

LEAGUESJetzt
⚽ Tor David Mokwa! (90'+2')TSG Hoffenheim II 👉 3 : 2 FC 08 Homburg
LEAGUESJetzt
⚽ Tor Pascal Breier! (68')Hansa Rostock 👉 2 : 0 VfB Lübeck
LEAGUESJetzt
⚽ Tor Marvin Pourié! (23')SV Sandhausen 👉 1 : 0 SpVgg Unterhaching
One push – and the goal clip is on.
Your team. Your goals.
Tooor!!! Tooor!!! Tooor!!! Tooor!!! Tooor!!!
Tooor!!! Tooor!!! Tooor!!! Tooor!!! Tooor!!!
Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers
Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers
Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers
Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers Stuttgarter Kickers
Tooor!!! Tooor!!! Tooor!!! Tooor!!! Tooor!!!
Tooor!!! Tooor!!! Tooor!!! Tooor!!! Tooor!!!
Tooor!!!
Tooor!!!
Tooor!!!
Tooor!!!
Tooor!!!
Tooor!!!

Tooor! Tooor!Tooor!Kickers Offenbach

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    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

    Tooor! Tooor! Tooor! Tooor!

  • Tooor! Tooor! Tooor! Tooor!

     

With the right club audio and visuals...

N o   D o w n t i m e

Data
Graphics
Animation
Audio
Join forces with the clubs
to win the attention game
Instant Branding
Easy usage

Intuitive integration directly into the livestream – sponsors can place their brand messages within seconds.

Increased coverage

Visibility goes beyond the live match: branding also appears in highlight clips and on social media.

Imrpoved brand regocnition

Repeated exposure strengthens brand awareness and keeps sponsors top of mind with fans and viewers.
Current Score
Live Ticker
Upcoming Match
Feature Spotlight

Instant access

Overview of all match data
Current score
Live ticker as a timeline
Detailed match events
Team Lineup
Preview of the next match day
Feature Spotlight

LIVE Ticker to LIVE Stream

Just one click -
and you're watching live
Feature Spotlight

Interactive
Share your epic goal – this is your stage!
Business Model

BY PRODUCT

LIVESTREAM Now
Ticket Sales
Live streaming with direct ticket sales
Products & Service
Ticket Sales
Revenue model
Revenue shares
Target group
Club to Fan (Viewer)
SHORT VIDEO Next
Digital sponsoring marketplace
Short videos for social media with sponsorship opportunities
Products & Service
App & Social Media
Reach
Digital Sponsoring
Marketplace
Revenue model
Revenue shares
Target group
Club to Sponsor
STADION APP Later
Digital sponsoring (Saas)
Complete stadium experience with ticketing platform
Products & Service
Fan engagement in the stadium
Digital sponsoring (Saas)
Revenue model
Fee per ticket
Target group
Club to fan (visitor)

MARKET SIZE

TAM
0
All time active football players worldwide

According to Fanmonitor 2018, for every active player, there are 7 retired ones – totaling around 17 million people in Germany alone.

SAM
0
Engaged supporters across Europe (estimated)

Defined as addressable: club members, season ticket holders, volunteers, active players, and sponsors.

SOM
0
Adressable supporters in Germany, Austria and Switzerland

According to Fanmonitor 2018, 45 million people in Germany are interested in football. Based on our research, we estimate a reachability of 1 in 20.

Competition

Engage Social Ticker Stream Workflow Camera
Must-Haves for football stakeholders
Club
 Short-form and live videos as the key storytelling format to reach all relevant audiences — essential in the attention economy.
Creator
 Powerful tools to capture and share emotional football moments — fast, contextual, and engaging.
Fan
 Your favorite club, top teams, and major leagues — all in one seamless experience.
Sponsor
 high-impact interactions and activations — especially on matchday and in the stadium.
SALES

GO TO MARKET - Germany

Professional Next
0 CLUBS
Contact person / sales type
Direction / Key Account Sales
Semi-Professionell Now
0 CLUBS
Contact person / sales type
Management / Direct Sales
Ambitious Amateurs Next
0 CLUBS
Contact person / sales type
Volunteers / Inside Sales
Grassroots Expansion Later
0 CLUBS
Contact person / sales type
Creator Network / Automated Sales

Team structure

Markus Kleber Founder & CEO [email protected]
Business & Finance Linus Ebert
Marketing & Streaming Ops Lorena Kleene Trainee Valentin End Intern
Marc Stöcker Co-Founder & CTO [email protected]
Peter Wingen Co-Founder & CPO [email protected]
Backend Developer Adrian Engel Joscha Götzer Stefan Schranz
Frontend Developer Kevin Jung

Weekend Coverage

4 Social Media Producers
15 Clip editors
50 Commentators

Cap Table

Markus Kleber50% CEO
Marc Stöcker35% CPO
Peter Wingen15% CTO
Start-up BW Pre-Seed340.000
ES Kapital200.000
Kleineikenscheidt150.000
Peter Greiner150.000
Family Hammer100.000
Tobi Günther75.000
Andere75.000
Wandeldarlehen1.090.000

Roadmap

Now
Season 2024/25
Web & App Platform
Key Features
  • Regionalliga Südwest & West Broadcasting
  • Onefootball Highlight Partnership
Target Metrics
Tickets Sold150.000+
Paying Customers43.000+
Revenue1 Mio.€
Planned
Season 2025/26
Expansion & Enhancement
Key Features
  • Digital Advertising Introduction
  • New Media Rights Acquisition
  • App UI/UX Improvements
Target Metrics
Tickets Sold200.000+
Paying Customers60.000+
Revenue1.5 Mio.€
Future
Season 2027
Premium Expansion
Key Features
  • Elite Clubs Introduction

Financial plan​

Saison 23/24​ Saison 24/25​ Digitale Bande
Saison 25/26P​ 		Saison 26/27P​ Saison 27/28P​ Saison 28/29P​
Streaming Tickets​
 540.000​ 1.030.000​ 1.220.000​ 2.112.000​ 3.420.000​ 6.080.000​
Sponsoring
 250.000​ 380.000​ 1.080.000​ 1.920.000​
Total revenue​
 540.000​ 1.030.000​ 1.470.000​ 2.500.000 ​ 4.500.000 ​ 8.000.000 ​
Payout (clubs and associations)​
(315.744)​ (560.000)​ (642.000)​ (1.111.000)​ (1.799.000)​ (3.200.000)​
Adj. EBITDA​​
 -312.700​ -288.000​ -50.000​ 150.000​ 490.000​ 1.025.000​
Cashflow​​
 -60.000​ 17.000​ 30.500​ 94.000​ 450.000​ 980.000​
Revenue growth
 90,74%​ 42,72%​ 63,27%​ 77,08%​ 80,71%​
Season Overview Detailed comparison between Saison 23/24 and 24/25
Season 23/24
Streaming Tickets 63.700
Unique Customers 16.500
Recurring Customers 8.200
Season 24/25
Streaming Tickets 125.000
Unique Customers 43.300
Recurring Customers 22.000

Investment Plan

Pre-Seed 2021-2024
1M €
Goals & Milestones
  • Product Development
  • Brand Building
  • Proof of Concept
  • Regional League West and Southwest Transfer
Seed 2025
5-10M €
Goals & Milestones
  • Finance New Rights
  • Strengthen Team
  • Further Develop App
  • Expand Offering
Budget Allocation
Rights 0%
App 0%
Team 0%
Offering 0%
Series A 2027
50M €
Goals & Milestones
  • Internationalization
  • 500,000 Paying Users
  • 2000+ Clubs
0
Paying Users
0
Clubs

Strategy: "Club-Owned"
makes the difference

Cost advantage Lower customer acquisition costs through brand loyalty
Higher added value Positive price sensitivity through fan loyalty
Long-term value Higher customer lifetime value through supporter loyalty
Efficient production Media deals and fan volunteering reduce production costs Long-term value Higher customer lifetime value

Proof it works

"We've never had this much reach before"
"We have never received so much monetary support for digital content"
"Scalable and profitable digital revenue at low cost"
"We couldn't have imagined it being so inclusive and unifying"

Clubs

0
Active clubs on the platform

Paid Users

0
Unique paid subscribers

Short Videos

0
Short video views per club annually
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Founding Team

Markus Kleber | Founder & CEO [email protected]
Marc Stöcker | CTO [email protected]
Peter Wingen | CPO [email protected]

The digital heartbeat
of football

leagues.football
Empowering clubs at every level